Let us create a 3d Digital eBook for you! DigyCat.com
|
||
|
||
|
Information About Advertising and Marketing | Let us create a 3d Digital eBook for you! DigyCat.com |
|
|
|
Radio Interview 101
Different Types of Station Contact Reaching radio hosts (for the purpose of trying to get booked foran interview) can take on various forms, depending on the typeof station the show is done at. What's best? All of them at thesame time, of course. But since that's cost prohibitive for almostany guest, you have to pinpoint what will do an acceptable jobfor an acceptable price. Personal contact with prospective hosts is always the best, doneby either by the guest or the booking person. These personalvisits are usually only possible in the hometown of the guest orbooking person, since radio PR campaigns just don't chargeenough to pay someone to visit stations nationally. (Interestingly,high-level music airplay promotion campaigns DO charge enoughfor personal visits.) Regardless, if there is ever a chance to meetface to face with a host, do it... they will never forget you. The telephone is the big equalizer in booking interviews. Mostradio interviews are booked on the phone, since you can reachevery host in the country, and, since hosts are big phone-people.Plus, radio people are used to being hit with calls from musicpromoters, syndication promoters, equipment salespeople,audience calls, etc. Two things about the phone, however,...you have to hit the hosts at the right time (especially music-stationmorning crew hosts/producers), and you have to sound gooddoing it. Printed ads in radio publications are used by a lot of people whoare trying to book interviews, and while these ads do generate"some" calls from smaller stations, I'll go ahead and say that anad's purpose is not so much to generate calls as it is to buildawareness (much like a billboard on the side of the road justbuilds awareness.) These printed "trade" ads certainly do havea use, but I just would not rely on them to make your phone ring. Ads on radio websites are even a bit less useful than printed ads,as far as awareness-building is concerned (and certainly as far asgenerating calls is concerned.) It has something to do withradio's fight over the internet for streaming, artists, banner sales,etc. Regardless, radio does not take things seriously that arepresented via banner ads ONLY. However, if you have a greatsite, adding a banner (that links to your site) as part of your phonecampaign makes good sense. Email contact is good for college stations and music-directors atcommunity stations, but it is very weak at convincing commercialstations on FIRST contact. Once they know you, however,email is a good tool to get booking-times and dates across. Emailhas to be pin-point to the person... personalized and all. Youcannot send one email to a list of people... they will neverrespond, and they will block you. Fax is most certainly just an image builder (like a billboard), andnot a booking tool. Getting your guest's point across in a fax (ifused by itself) usually never works since it never gets to the rightperson. And you can't send it multiple times to the same faxmachine, since that would not be welcomed. Postal mail is a bit better than fax, as far as getting to the rightperson is concerned, but the cost involved, along with theproper-addressing hassle, makes mail prohibitive except forsimple postcard-type image builders, or when mailing a book orbook-cover is really needed. A nice thing about mailings is thatyou can target several guests with multiple pieces, mailed inintervals so that you don't fill up the receptionist's desk with yourstuff. Bryan Farrish Radio Promotion is an independent radio interviewpromotion company.
MORE RESOURCES: Advertising- Marketing - Google News Protect Our Data! A Digital Consumer Bill of Rights - PCWorld
Old Milwaukee's End Run Around Super Bowl Advertising - BusinessWeek
An Animated Ad With a Plot Line and a Moral - New York Times
Google's Foray Into Hardware Will Be A Total Disaster - Here's Why (GOOG) - San Francisco Chronicle
Top Email Marketing Firms 2012 - International Business Times
Internet Broadcasting and Exact Drive to Provide Comprehensive Digital ... - Sacramento Bee
Get Noticed Get Found Releases Internet Marketing Book For Small And Solo Law ... - Einnews Portugal
Barriers fall between TV, Internet - PhysOrg.com
|
 |
|
|
RELATED ARTICLES
Information Gathering & Delivery May Never Be The Same! Give Us The Bottom Line!If you are like most people, you may have skipped down to the bottom to see how much we charge. Well we don't! That's right, the free customized information product we give away is totally free. How To Tell If An Advertisement Costs Too Much People say it all the time: "This advertising costs too much!" They practically go into cardiac arrest when they see how much the advertising for certain media in certain markets is going to cost them. It is pretty easy to get sticker shock when you see that a sixty-second radio commercial on a popular Los Angeles station could cost you a thousand bucks. Advertising - Should You Be Advertising Your Services? You offer a reliable, quality service. You know that if more people knew what you can do, you'd increase sales. Double Your Sales Potential With Double-sided Business Cards Swapping business cards is one of the most basic and common forms of networking in the business world. With something that is so common practice, people often hand out cards blindly while not really thinking about what the card does AFTER you hand it out. Heard A Good Radio Ad Lately? Neither Have We To many ad agencies, radio is considered advertising's ugly stepchild. It's not sexy like television and is treated as a necessary evil with little effort put into it. Marketing Tips For Small Business - Advertising That Works, Part I Have you ever seen an ad on television that was beautiful, slick, and stylish but didn't fit the product? How about a magazine ad that, though gorgeously photographed, didn't make it clear what was being sold? Or have you heard a catchy radio ad that neglected to give contact information? If you pay attention, you'll notice these money-wasting advertisements in all types of media.If a corporation puts out a bad advertisement, the marketing department will have the resources and budget to make a mid-course correction (sometimes). How to Get People to Read Your Ads Like CRAZY! Rule One :- The HeadlineThe headline should summarize the whole offer. It should grab the eye, and make you want to read the subheading. Advertising Primer for Fast Learners Advertising, when done well is a very effective way to increase your customer base and ultimately grow your bottom line.Many businesses have no idea how to advertise; they do a little bit here and a little bit there and end up saying that advertising doesn't work. Harness the Power of Direct Marketing - More Small Business Power Tools One of the most powerful tools available to small businesses is direct mail. By this I don't mean electronic, Internet-based mail, but the old-fashioned kind that requires a stamp and a trip to the post office. Top 9 Reasons To Advertise Advertising is not for every company. But some require it because their market is big and constantly changing and evolving. CD Business Cards- Why Use Them? CD Business cards are the electronic version of the now outdated paper business or social card. They are the smaller squared version of the CD-R family. Media Savvy - How To Manage Your Time To Gain The Best Media Coverage Did you know generating positive media coverage is four times more effective than advertising? Getting exposure in the media is far-reaching, utterly credible and free. As an added bonus you may well attract an audience that you never anticipated. Juice - Scam of the Decade or Opportunity of the Century If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn 27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies enthusiasts, MLMers and all paying ISP subscribers or it is the biggest scam yet, bar none. The Secrets of High Money Classified Ads When used effectively, classified ads can be one of the quickest and most inexpensive ways to increase your sales. A well written classified ad can generate thousands in sales, yet could cost you pennies to write and run. The Principle Of Advertising Online Advertising online is very similar to advertising in any environment. You really are trying to get your message or your product out there by the most cost effective means possible. If You Lost 70% of Your New Customers, Would You Notice? Buyers Don't Rely on the Yellow Pages Like They Used toCustomers' buying behavior has changed - for good. If your business depends on most categories in the Yellow Pages to attract new customers, you've probably seen a decline. Advertising Costs Getting Too High? Everyone knows that advertising is essential to growing a business. One problem that small business owners have always faced is the high cost of marketing. How to Write Ads that Pull Orders If your ads aren't paying off then you need this quick method in writing ads that get orders. Step 1 - Write a headline that will draw attention to your product or service. How Do People Know Youre in Business? One of the most important things to do now that you've started a business is to TELL THE WORLD! But HOW? It can be very expensive and time consuming if not done properly. Here's some inexpensive publicity and marketing ideas to help you get recognition for your new venture. Become a Storyteller Not an Advertiser and Watch Your Traffic Increase When you read the newspaper, do you read advertisements as closely as you read news stories? Do you believe advertising as readily as you believe news stories? I don't and neither do most people I know.Because we have advertising shoved at us from every angle we tend to ignore it, but we pay attention to news or public interest stories.
|
|
Looking For Royalty Free Photos for your Website, Business or Advertising?
YourFree.biz Domain Is For Sale - $5,000 For Enquiries eMail Us © www.YourFree.biz 2009
|
|
