Let us create a 3d Digital eBook for you! DigyCat.com
|
||
|
||
|
Information About Advertising and Marketing | Let us create a 3d Digital eBook for you! DigyCat.com |
|
|
|
9 Tips for Better Billboards
It is a given that billboard advertising "outdoor"is not a "quick fix". If sales are down, you can'tquickly put up a few boards to boost the numbers.You must plan ahead. Lead time is not short when using outdoor. Thebest use of boards is for image building and brandawareness. Billboards are not cost effective for one timeonly sales or non-repeating special events. Mostbillboards are sold for a minimum of one month. Using billboards is akin to TV, it can mean youhave "arrived" as a formidable business.Billboardsare image builders. Painted billboards (Paints) are the oldest form ofoutdoor advertising. Poster Boards (Paper) may bethe best known. We have all seen the billboard guyhanging off the ladder with the swirlingwallpaper-like panels being pushed into place withthe big glue broom. All the rage now is the use of vinyl on boards.This allows for better color, longer life and veryfine graphics. Vinyls are printed with a specialprinter, not unlike your computer printer (butbigger). Bulletins are the giant boards you often see alongInterstates. They can be as big as 20 x 60 feet. Here are BIG Mike's 9 Tips for Better BillboardAdvertising. 1 Buy at least a 50 showing (meaning 50% of thepopulation will see it at least once a day) anddo it every other month. Many times if the boardis not sold after your time runs out, it willremain up for free until replaced. 2 Be sure some if not most of the boards you buyare lighted locations. 3 Choose stand alone rather than stacked boards(if you have a choice). 4 Don't let the billboard salesperson selectthe locations for you. 5 Buy vinyls instead of paper or paint and bleedthe graphic off the edge (so it wraps around theback of the board). Makes your ad look evenbigger. 6 Keep the concept short and clever. Offer asolution to their problem, entice them withsomething new. Avoid same ol' same ol'. 7 Use the rule of never more than 8 words and onepicture. Remember, most readers will be zoomingby in a car or truck. 8 Don't put your picture on the board. Rememberthe cardinal rule of sales. It's not all aboutYOU, it's all about THEM. 9 Make outdoor a budget item and plan in advance.Spend most of your time working on the conceptand design, 'cause once it's up there, it can'tbe changed and will been seen by everybody. For more about advertising get my article"Do Your Radio Ads Work?" Send a blank eMailMailTo:RadioAds@BigIdeasGroup.com ©2005 BIG Mike McDaniel All Rights ReservedMike@BIGIdeasGroup.comBIG Mike is a Professional Speaker and SmallBusiness Consultant with over 30 years experience,http://BIGIdeasGroup.com Subscribe to "BIG Mike's BIG Ideas" NewsletterMailTo:subscribe-956603364@ezinedirector.net
MORE RESOURCES: Advertising- Marketing - Google News Protect Our Data! A Digital Consumer Bill of Rights - PCWorld
Old Milwaukee's End Run Around Super Bowl Advertising - BusinessWeek
An Animated Ad With a Plot Line and a Moral - New York Times
Google's Foray Into Hardware Will Be A Total Disaster - Here's Why (GOOG) - San Francisco Chronicle
Top Email Marketing Firms 2012 - International Business Times
Internet Broadcasting and Exact Drive to Provide Comprehensive Digital ... - Sacramento Bee
Get Noticed Get Found Releases Internet Marketing Book For Small And Solo Law ... - Einnews Portugal
Barriers fall between TV, Internet - PhysOrg.com
|
 |
|
|
RELATED ARTICLES
The Art Of Fear Free Advertising Is fear of failure an issue when you commit valuable money in advertising?Well how about if I showed you a way to remove this fear and you know that you would be able to spend money advertising KNOWING you would get a return?Is that a valuable lesson?Course it is!So, how do you do it?The answer is testing!It's simple really.. The Benefits of Specific Advertising The great Claude Hopkins (Author of Scientific Advertising) once said, "Platitudes and generalities roll off the human understanding like water from a duck. They leave no impression whatever. Do I Need Raised Letter or Full Color Business Cards? If you've been searching around for business cards that will best represent the image you want to portray for your business, then you've no doubt encountered many options. The Big Two, as I like to think of them, are "Raised Letter" and "Full Color. Brochures - The Ultimate Sales Tool "How brochures can help you stand out from the competition, close the deal, and even build repeat business."Most brochures are nothing more than a collection of a few pictures and a few details about a business. The Principle Of Advertising Online Advertising online is very similar to advertising in any environment. You really are trying to get your message or your product out there by the most cost effective means possible. 7 Questions to Ask Before You Advertise Most business owners and managers keep a fairly close eye on their marketing budgets.And nothing throws a budget out of whack faster than advertising. Forgot The Ad Budget? Dont Panic! Bob is excited about his new business. He secured funding. Free Internet Advertising: 6 Proven Ways To Prevent Your Competitors From Stealing Your Customers It is getting harder daily to generate traffic.And when you succeed in getting new customers, you shoulddo all that is possible to avoid losing them to yourcompetitors. Tips for Using Paid Advertising Quite a few business out there can't survive without some type of advertising and/or brand recognition, so advertising your business is one of the most important aspects in running certain types of business. It's also one of the most frequently asked questions for "how to". Wheres Me Pot of Gold and Lucky Charms? We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. Why Your Ad Failed So you spent good money on an ad, put it in a magazine or newspaper, and waited patiently for phone calls that didn't materialize. You're upset: you feel that you've wasted money and time, and now you're convinced that advertising doesn't work. Advertising That Annoys: The Real Story Critics conclude that entertaining or "creative" commercials sell better than those that are bland. But liking the commercial may not really be that important in the scheme of things. Electronic Display Boards Electronic display boards signify high priority messaging, allowing you to communicate critical, and time-sensitive information.Electronic display boards are present at many fast food restaurants today, aiding, and restaurants to increase sales, publicity and improve their service to you. How to Write Ads that Pull Orders If your ads aren't paying off then you need this quick method in writing ads that get orders. Step 1 - Write a headline that will draw attention to your product or service. Organizing Business Cards for Effective Contact Management Now that you've had colorful new business cards printed, and have been distributing them diligently, what do you do with the cards you collect from other people?If you're like most people, you have a stack of rubber-banded cards floating around you desk. Or you have been using them as bookmarks, toothpicks, and used gum wrappers and they are all over your office, car, wallet and purse?Without a good filing system, the information on those cards is useless. Using The Popularity of Celebrities and Currrent Events to Promote Your Business In this article, we want to explore the idea of using the popularity of celebrities and current event (news) topics to help market any internet business.The IdeaCelebrities and news events are not only popular topics, they are also popular "keywords" in the major search engines. Radio and Television Ads: Clever Vs. Annoying Ever heard or seen a radio or television commercial that you really liked and actually looked forward to hearing or seeing again only to be assaulted by another one so annoying it made you want to heave your radio or television out the window?What makes one commercial so enjoyable while others seem to be so abysmal? It's all in the ability to make the listener or viewer remember the ad in a creative, clever way and I'm about to give you some advice on how to do just that so read on!One of the most successful ways of creating clever ads is to add humor. Unfortunately that's not an easy thing to do as you have probably heard or seen many commercials try and fail. Vinyl Banners for the Right Occasion The sinage marketplace is competitive! Consequently, some companies are going to focus on price and neglect quality. To complicate the situation, companies that produce stock vinyl banner material offer a bevy of different materials based on weights/thickness, color, reflective properties, ink absorption properties, etc. Create Your Own Business Cards, Part 1 In this lesson, we will create a business card, using Microsoft Word. I created a new template for my business card. Avoid The Big Advertising Mistakes Is your advertising copy getting the results you want? If not, look at your current marketing to see if you're making one of the major copywriting mistakes:Selling features instead of benefits. Telling your customer that your "fabulous new ALF-400 comes complete with AeroScan and BandControl technologies!" doesn't actually tell them anything.
|
|
Looking For Royalty Free Photos for your Website, Business or Advertising?
YourFree.biz Domain Is For Sale - $5,000 For Enquiries eMail Us © www.YourFree.biz 2009
|
|
