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Create A Killer Brochure: 9 Steps to the Perfect Piece


If you are creating a brochure, make sure you follow these 9 steps to get best return on your investment:

1 Grab Attention
You need a hook that gets your audience interested. The headline or main text is your first chance to grab attention. Get the adrenaline pumping, tears flowing, or sides splitting. Spark their curiosity and they will keep reading.

2 Time and Convenience
Provide value by meeting time and convenience needs. Offer useful information that will be of immediate benefit to the reader, whether they buy or not. Provide welcome advice rather than untimely interruptions. Position yourself as the expert and build relationships before the sale.

3 Know Your Audience
It's not about you. Your audience wants to know how they can increase their sales/efficiency. Find out what your audience needs, then offer it. Make sure you have a high You to I/We ratio.

4 Know Yourself
What is your product or service? Describe it in brief easy to understand language. Explain why you are a better choice than your competition. What is your advantage?

5 Make it Sparkle
Your brochure is a reflection of you- so make it shine. Unless you are a graphic designer- get help. A well designed brochure will get you more bang for your buck. A poorly designed brochure will waste money and actually drive people away.

6 What and How
Features tell you what is offered, benefits tell you how this is good news. Low fat is a feature, it won't clog your life giving arteries is a benefit.

7 Be consistent
A brochure is one tool in your marketing tool box. All of your tools need to work together to reinforce the message- same look, same feel, colors, design and message.

8 Action!
Now what? Tell the reader what to do- call, visit website, buy today. Don't you dare leave off any pertinent information like your phone number, address, website. Link your brochure to the next step in the relationship.

9 Copy Right
Your copy must grab attention, provide value, be audience centered, promote your advantage over the competition, be consistent, highlight features and benefits, have a call to action and be written in clear easy to understand language.

Michael Daehn is the founder of marketingenious consulting and author of the book The Seven Keys to Marketing Genius: The Complete Guide to Increasing Your Marketing IQ available at http://www.sevenkeysmarketing.com and http://www.borders.com. Visit his website at http://www.marketingenious.com or e-mail michael@daehntrain.com.


MORE RESOURCES:

Advertising- Marketing - Google News

Internet marketing news roundup, February 10 - Brafton


Brafton

Internet marketing news roundup, February 10
Brafton
Last Sunday's Super Bowl dominated web conversation, but internet marketing also saw some interesting developments as the week progressed. For some, the week began on a high note, celebrating the New York Giants' win over the New England Patriots in ...

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Trighton Interactive - Growing Strong in 2012 - San Francisco Chronicle (press release)


Trighton Interactive - Growing Strong in 2012
San Francisco Chronicle (press release)
Trighton Interactive, a leader in innovative internet marketing, announces the addition of three new members to its team of creative experts. According to Trighton Interactive's President and CEO, Jody Resnick, "The addition of Kenton Smeltzer as Chief ...

and more »

A&E Spins FreeWheel For Mobile Ads On Apple Devices - Multichannel News


A&E Spins FreeWheel For Mobile Ads On Apple Devices
Multichannel News
By Todd Spangler -- Multichannel News, 2/10/2012 3:52:46 PM A&E Networks signed an agreement with FreeWheel, an Internet video ad-management provider, to deploy its Monetization Rights Management system across the programmer's mobile properties.

SEO Services Alert: Internet Marketing Blueprint Unveiled at 2012 AAJ Winter ... - MarketWatch (press release)


SEO Services Alert: Internet Marketing Blueprint Unveiled at 2012 AAJ Winter ...
MarketWatch (press release)
10, 2012 /PRNewswire via COMTEX/ -- When you design your house you need an architect; when you design your lawyer Internet marketing campaign, you need an SEO architect who understands the online legal marketing industry.

and more »

Super Bowl advertising meets social media - Westfair Online


Forbes

Super Bowl advertising meets social media
Westfair Online
This year, for the first time in many years, I did not tape the game (even though the Giants played and won) because all the commercials are available on the Internet and I can watch them over and over at my leisure. Their presence and the power of ...
Ads standout in mediocre Super BowlThe Samford Crimson

all 108 news articles »

LinkedIn follows Facebook with mob ads - Real Business


Wall Street Journal

LinkedIn follows Facebook with mob ads
Real Business
With mobile internet usage climbing year-on-year, web companies are clamouring to make advertising work on small screens. Currently click-through rates are poor, owing mainly to the small spaces allocated to the ads. In 2010 Facebook tried to overcome ...
What LinkedIn Is Doing Really Well Right NowBusiness Insider
LinkedIn's 4Q revenue doubles, stock soars 8 pctSacramento Bee
LinkedIn swings back to profitCBS News

all 364 news articles »

Chris Paradiso, Owner of Paradiso Insurance, Selected to Speak On Successful ... - Houston Chronicle


Chris Paradiso, Owner of Paradiso Insurance, Selected to Speak On Successful ...
Houston Chronicle
While some insurance agencies have been hesitant to adopt practices such as online marketing, the team at Paradiso Insurance has taken the internet by storm. Through the use of search engine optimization and social media marketing, the Connecticut ...

and more »

Synacor IPO Opens Up 15% After Cutting Price >SYNC - Wall Street Journal


Synacor IPO Opens Up 15% After Cutting Price >SYNC
Wall Street Journal
Search and display advertising uses text-based links to advertisers' websites as a result of Internet searches. It claims that the high cost of switching from its platform to another has resulted in very low levels of turnover in its clients.

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Power Marketing Represented at 2012 International Builders' Show - PR.com (press release)


Power Marketing Represented at 2012 International Builders' Show
PR.com (press release)
Hagerstown, MD, February 10, 2012 --(PR.com)-- Power Marketing, LLC, a full-service marketing, Internet and consulting company, is excited to announce their participation in the 2012 International Builders' Show (IBS), held February 8-11, 2012.

Online Spending Skyrockets -- Atrinsic and Sina Poised to Benefit - MarketWatch (press release)


Online Spending Skyrockets -- Atrinsic and Sina Poised to Benefit
MarketWatch (press release)
In the United States advertising revenues have hit new highs, reaching $7.88 billion in Q3 2011, representing a 2.7% increase from the previous peak in Q2 2011, according to the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC US).

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