Let us create a 3D eBook for you!
Let us create a 3d Digital eBook for you! DigyCat.com

 

Business Plan Appeal - Five Rules For Writing Attention Grabbing Headlines


The success of a business plan stands or falls on its ability to get potential investors to take a moment to read it. Nothing works better for doing this than well-written headlines designed to interrupt and engage investors. Here are five fundamental rules for writing and incorporating headlines into your business plan.

  • More important than anything else, try to get investors' self-interests into every headline you write. Make your headlines suggest to investors that there is something about your business plan or venture they want. This rule seems so obvious. Yet, absent omitting headlines entirely, it is the rule most often violated. Replace overused one word headings like "Company", "Products", "Market", Financials" with headlines that appeal to investors' self-interests like making money, protecting their investment, or building trust.
  • Be sure to get news worthy information like new products, new uses for old products, or technological breakthroughs into your headlines whenever possible.
  • Avoid "curiosity" headlines. Marketing and advertising professionals have proven through testing and experience that the effectiveness of the average curiosity headline is, at best, doubtful. For every curiosity headline that succeeds in getting an investor to read further, a dozen will fail. Instead, combine curiosity with news or self-interest to create a single, more compelling headline capable of drawing investors into your plan.
  • Take a positive angle with your headlines. Avoid headlines that paint gloomy or negative pictures of your business venture or markets. For example, if you are targeting a market with millions of suffers, emphasize in your headlines how the business venture can benefit them.
  • Demonstrate through your headlines that here is a business plan that will generate results and is backed by evidence. Let your headlines educate investors about the opportunity, risks, and the available options.
  • Of course it goes without saying that in using any of these rules be sure to make your headline believable. In most cases, "too good to be true" headlines will not draw experienced investors into your plan.

    Mike Elia is a chief financial officer and an advisor to venture capitalists and leverage buyout specialists. His business plan ebook "Business Plan Secrets Revealed" shows how to make your business the most appealing investment choice to venture capitalist, bankers, and other business investors. For his free business plan guide visit http://www.business-plan-secrets-revealed.com/free-business-plan-guide.html


    MORE RESOURCES:

    Advertising- Marketing - Google News

    Internet marketing news roundup, February 10 - Brafton


    Brafton

    Internet marketing news roundup, February 10
    Brafton
    Last Sunday's Super Bowl dominated web conversation, but internet marketing also saw some interesting developments as the week progressed. For some, the week began on a high note, celebrating the New York Giants' win over the New England Patriots in ...

    and more »

    Trighton Interactive - Growing Strong in 2012 - San Francisco Chronicle (press release)


    Trighton Interactive - Growing Strong in 2012
    San Francisco Chronicle (press release)
    Trighton Interactive, a leader in innovative internet marketing, announces the addition of three new members to its team of creative experts. According to Trighton Interactive's President and CEO, Jody Resnick, "The addition of Kenton Smeltzer as Chief ...

    and more »

    A&E Spins FreeWheel For Mobile Ads On Apple Devices - Multichannel News


    A&E Spins FreeWheel For Mobile Ads On Apple Devices
    Multichannel News
    By Todd Spangler -- Multichannel News, 2/10/2012 3:52:46 PM A&E Networks signed an agreement with FreeWheel, an Internet video ad-management provider, to deploy its Monetization Rights Management system across the programmer's mobile properties.

    SEO Services Alert: Internet Marketing Blueprint Unveiled at 2012 AAJ Winter ... - MarketWatch (press release)


    SEO Services Alert: Internet Marketing Blueprint Unveiled at 2012 AAJ Winter ...
    MarketWatch (press release)
    10, 2012 /PRNewswire via COMTEX/ -- When you design your house you need an architect; when you design your lawyer Internet marketing campaign, you need an SEO architect who understands the online legal marketing industry.

    and more »

    Super Bowl advertising meets social media - Westfair Online


    Flip the Media

    Super Bowl advertising meets social media
    Westfair Online
    This year, for the first time in many years, I did not tape the game (even though the Giants played and won) because all the commercials are available on the Internet and I can watch them over and over at my leisure. Their presence and the power of ...
    Ads standout in mediocre Super BowlThe Samford Crimson

    all 108 news articles »

    LinkedIn follows Facebook with mob ads - Real Business


    Wall Street Journal

    LinkedIn follows Facebook with mob ads
    Real Business
    With mobile internet usage climbing year-on-year, web companies are clamouring to make advertising work on small screens. Currently click-through rates are poor, owning mainly to small spaces allocated to the ads. In 2010 Facebook tried to overcome the ...
    What LinkedIn Is Doing Really Well Right NowBusiness Insider
    LinkedIn's 4Q revenue doubles, stock soars 8 pctSacramento Bee
    LinkedIn swings back to profitCBS News

    all 361 news articles »

    Chris Paradiso, Owner of Paradiso Insurance, Selected to Speak On Successful ... - Houston Chronicle


    Chris Paradiso, Owner of Paradiso Insurance, Selected to Speak On Successful ...
    Houston Chronicle
    While some insurance agencies have been hesitant to adopt practices such as online marketing, the team at Paradiso Insurance has taken the internet by storm. Through the use of search engine optimization and social media marketing, the Connecticut ...

    and more »

    Synacor IPO Opens Up 15% After Cutting Price >SYNC - Wall Street Journal


    Synacor IPO Opens Up 15% After Cutting Price >SYNC
    Wall Street Journal
    Search and display advertising uses text-based links to advertisers' websites as a result of Internet searches. It claims that the high cost of switching from its platform to another has resulted in very low levels of turnover in its clients.

    and more »

    Power Marketing Represented at 2012 International Builders' Show - PR.com (press release)


    Power Marketing Represented at 2012 International Builders' Show
    PR.com (press release)
    Hagerstown, MD, February 10, 2012 --(PR.com)-- Power Marketing, LLC, a full-service marketing, Internet and consulting company, is excited to announce their participation in the 2012 International Builders' Show (IBS), held February 8-11, 2012.

    Online Spending Skyrockets -- Atrinsic and Sina Poised to Benefit - MarketWatch (press release)


    Online Spending Skyrockets -- Atrinsic and Sina Poised to Benefit
    MarketWatch (press release)
    In the United States advertising revenues have hit new highs, reaching $7.88 billion in Q3 2011, representing a 2.7% increase from the previous peak in Q2 2011, according to the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC US).

    and more »

    Click here for Best Buy In-Store Pickup

    StreetSideAuto.com

    Looking For Royalty Free Photos for your Website, Business or Advertising?

    My Life Through The Lens

    YourFree.biz Domain Is For Sale - $5,000 For Enquiries eMail Us

    © www.YourFree.biz 2009

    home | site map | links

     

    eXTReMe Tracker