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Which is Better Digital or Offset Printing?
As technology continues to improve, the quality of digital prints also improves. Technology advancements have also made it easier for more and more businesses to enter the printing industry. Good digital printers cost a few thousands dollars?good offset printing presses may cost a few million dollars. For those companies interested in conveying the best possible image at all times, it is important to evaluate which printing process will bring the greatest result. Let's compare the two processes briefly: Digital Printing: If you want a sample of digital printing, simply look at a piece that you print from your inkjet printer at your home or office. Digital printing uses a series of dots printed on top of the paper that form an image. Offset Printing: Offset printing is done on large presses that use plates and ink. As your piece is printed on an offset press, the ink bleeds into the paper and bonds with it. Because of the plates used, and the way the ink is absorbed by the paper, most people feel that offset printing provides deeper, richer, fuller color saturation than digital printing. While digital printing has certainly improved over the years, most printing experts would agree that it still hasn't reached the quality level of offset printing. Brett Curry is a Marketing Consultant and Marketing Director for Brochures.com. Brochures.com is the home of top quality, full color brochures, business cards, postcards and more at up to 70% off of retail.http://www.brochures.commarketing@brochures.com
MORE RESOURCES: Advertising- Marketing - Google News Internet marketing news roundup, February 10 - Brafton
Trighton Interactive - Growing Strong in 2012 - San Francisco Chronicle (press release)
A&E Spins FreeWheel For Mobile Ads On Apple Devices - Multichannel News
Super Bowl advertising meets social media - Westfair Online
LinkedIn follows Facebook with mob ads - Real Business
Chris Paradiso, Owner of Paradiso Insurance, Selected to Speak On Successful ... - Houston Chronicle
Synacor IPO Opens Up 15% After Cutting Price >SYNC - Wall Street Journal
Power Marketing Represented at 2012 International Builders' Show - PR.com (press release)
Online Spending Skyrockets -- Atrinsic and Sina Poised to Benefit - MarketWatch (press release)
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