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Advertising Information

Advertising For The Long Haul and Not the Short Term Gains


New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that's marketing.

Why Most Advertisements Stink!


Question:What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack it with a stick.

Wheres Me Pot of Gold and Lucky Charms?


We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place.

Juice - Scam of the Decade or Opportunity of the Century


If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn 27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies enthusiasts, MLMers and all paying ISP subscribers or it is the biggest scam yet, bar none.

What's the Score?


You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc.

How To Write More Powerful Brochures, Leaflets, And Catalogues


Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures and leaflets and stop to take a longer look at bits that grab their attention.

Localized Advertising - Door-to-Door Ad Distribution on the Fly!


Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass out flyers to exiting patrons? If you stop to think of the cold calling technique of door-to door advertising, you would discover how sometimes humiliating it is to have a disinterested and irritated individual slam the door in your face, yell insulting things toward you, or be escorted off of their property. To combat this instantaneous humiliation, the idea of door-hanging advertisements gives the sales person a means of getting the word out to more people faster than before but more importantly, it saves the person the anguish of the advertised becoming irate over the interruption.

Understanding Internet Banner Advertising


Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.

In Advertising Bigger isn't Always Better


If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent of smaller agencies?Lets take a quick look at why this is happening and how this is good for the consumers and the advertisers.

Marketing Lessons I Learned in Chicago this Week...


I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live.

How Well Do Postcards Work?


The humble little postcard has been getting a lot of attention in the marketing world. Along with this heightened interest comes some very good questions,such as.

How To Tame The Buying Beast Inside Your Customer


What if you can understand and control your customer's mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I'm not talking about a magic trick or lay down a lesson of motivation. It's about understanding the different reactions made by the human mind in various situations.

Is there anything new under the sun? Heres how to find out if your bright idea is unique.


"There's nothing new under the sun" is probably the one phrase no inventor wants to hear, seldom believes, and is always trying to prove wrong. However, moving too quickly to prototype stage and first disclosure can turn out to be costly for the inventor who doesn't take the time to find out if his or her invention is already patented.

Three Keys to Crafting Successful Print Ads


Want to create print ads that get results? Below are three keys to get you started.1.

What Colors Make Your Services Most Attractive?


This information is based on the principles of Laws of Attraction, Law of Allowing and Law of Deliberate Creation. And the Universal Laws of Energy (like attract likes) proven by Quantum Physics.

More Articles from Advertising Information:
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MORE RESOURCES:

Advertising- Marketing - Google News

Online groceries are a hard sell, even to avid internet shoppers - News Chief


Online groceries are a hard sell, even to avid internet shoppers
News Chief
Even among frequent online shoppers who make internet purchases at least weekly, almost 60 percent said they never buy groceries online or do so just a few times a year, according to the poll. The poll also found that around 60 percent of all adults ...

and more »

It's surprisingly easy for anyone to buy ads that track location and app usage, study says - The Verge


The Verge

It's surprisingly easy for anyone to buy ads that track location and app usage, study says
The Verge
“Anyone from a foreign intelligence agent to a jealous spouse can pretty easily sign up with a large internet advertising company and on a fairly modest budget use these ecosystems to track another individual's behavior,” said author Paul Vines, a ...

and more »

Solving the Political Ad Problem with Transparency - Government Technology


Government Technology

Solving the Political Ad Problem with Transparency
Government Technology
Almost all the content and advertising on the internet is customized to each viewer. The impact of this kind of content distribution on the 2016 election is still being explored. But, we can certainly say that the campaigns used this to say different ...

NYC TV Week: Comcast's Jenckes Says TV Advertising Needs More Sophistication - Broadcasting & Cable


Broadcasting & Cable

NYC TV Week: Comcast's Jenckes Says TV Advertising Needs More Sophistication
Broadcasting & Cable
At Comcast, advertising is a big revenue generator, behind video and high-speed internet, he said. The company moved to make its advertising business more sophisticated by buying a number of firms, including FreeWheel, Strata, Visible World and Sticky ...

and more »

Stranger Things' spoiler tweets reveal the nightmare future of marketing - The Verge


The Verge

Stranger Things' spoiler tweets reveal the nightmare future of marketing
The Verge
Between Google ads watching our email and targeting marketing accordingly, and browsers remembering every site we visit and urging us to go back, we may already feel like the internet is coming to get us personally, and demand we buy, support, and ...

Online groceries are a hard sell, even to avid internet shoppers: poll - AOL


AOL

Online groceries are a hard sell, even to avid internet shoppers: poll
AOL
Even among frequent online shoppers who make internet purchases at least weekly, almost 60 percent said they never buy groceries online or do so just a few times a year, according to the poll. The poll also found that around 60 percent of all adults ...

and more »

Madison Avenue Wants to Crash Netflix, Amazon - Variety


Variety

Madison Avenue Wants to Crash Netflix, Amazon
Variety
“Viewing of unrated programming through internet-connected devices and of premium video on PCs, tablets and mobile phones are undoubtedly accounting for some of these declines,” the analyst said. ... As more so-called “over the top” services crop up ...

and more »

Papyrus: Blockchain and Other Technologies Protect Advertisers and Users on the Internet - newsBTC


newsBTC

Papyrus: Blockchain and Other Technologies Protect Advertisers and Users on the Internet
newsBTC
Ad fraud traffic is a real disaster for the digital advertising industry. The size of the market is more than $200 billion (annually) and counting, but more than half of this amount goes to botnet owners and to other unscrupulous website owners ...

Are these the internet's most twisted romantic revenge stories? - BBC Three (satire) (blog)


BBC Three (satire) (blog)

Are these the internet's most twisted romantic revenge stories?
BBC Three (satire) (blog)
Merc keys in the canal, Locks changed, Cards maxed, Happy New Year, Linda xxx.” While there was initial speculation that the messages were part of a marketing stunt, the company that printed the posters claimed that they were genuine, adding, “It's not ...

UK Inc. 'Paralyzed' by Brexit Worry, Advertising Lobby Says - Bloomberg


Bloomberg

UK Inc. 'Paralyzed' by Brexit Worry, Advertising Lobby Says
Bloomberg
Reflective of a longer-term shift, the report shows that internet marketing budgets were increased at the expense of traditional print media. The latest data showed that a balance of 17 percent of companies increased their internet budgets, the IPA said.
IPA Bellwether: Industry analysis MediaTel Newsline

all 9 news articles »

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